The significance of Digital Marketing and the importance of digital marketing strategy

Using the internet to reach out more consumers


Digital marketing is called online marketing, it is about brands’ online advertising to connect and communicate with potential customers using the internet and all types of digital communication. This includes all the social media platforms, web-based advertising and also basic text messages.

The significance of Digital Marketing

 Firstly, you should determine the appropriate ways for your products and do a full budget for all your marketing plans, this budget is the basis for success in digital marketing so you need to determine the full cost by making a specific, organized budget that helps the success of digital marketing. 


With digital marketing , you can maintain customers’ experience and make them permanent customers, and develop loyalty to your company or project, through social media and e-mail pages, as well as SMS. You can get all of these services through the best online marketing company.

Digital marketing assets

Many people do not realize how many digital marketing assets are available to them, here are only a few examples:

  • Your website

  • Brand assets  (logos, symbols, acronyms, etc)

  • Video content  (video ads, product demos, etc)

  • Photos (charts, product shots, company photos, etc)

  • Written content (Blog Articles, eBooks, Product Descriptions, Certificates, etc)

  • Online products or tools (Saas, calculators, interactive content, etc)

  • Revisions

  • Social pages 

Most digital marketing assets go under one of these categories, but smart marketers constantly innovate new ways to reach customers online, so the list continues to grow.


The essential tools on which digital marketing is based:

What is digital marketing strategy ?

Or how to create a digital marketing strategy?

The significance of Digital Marketing has a range of key components that underpin it in marketing strategy, including

Data and information availability:

Data and information are the key to digital marketing operations , which means marketeers cannot make marketing plans without the basis that is built by data and information. Marketeers start with the right base through this data and information, and they have enough credit for everything that marketing plans require, to be successful .

Make marketing plans

One advantage of digital marketing is that it is based only on scientifically organized plans developed by a range of e-marketing experts and specialists. Marketing plans should include the budget specified from experts containing identified target audiences, identified competitors, identified competing market needs.

Electronic tools

Digital marketing works with the tools and methods, after providing data and information and developing marketing plans.

benefits of using digital marketing for your business

There are 4 essentials benefits of digital marketing:

Ensure strong online presence

Google is the world's largest online search engine. A good investment can contribute to digital marketing,  so that your business shows results and  would be  found. This significantly reduces the cost of customer acquisition.


Not only when someone searches for a solution your company offers, but also when someone searches for your company name. 


Access to new markets other than the local limited market, because electronic marketing enables you to target any location in  the world.


Through digital marketing, you can see how a customer reacted to the product by evaluating it on the website, or the customer's responses and interactions on social media pages such as Facebook, Twitter, and other social networks.

Target  audience

One of the benefits of using digital marketing is that you can attract people who are really interested in your product or services you offer , and you can also earn their loyalty, follow up, and learn more about their behavior through social media comments or e-mail marketing, to know the most appropriate for what they're looking for. This audience will become a core base for your business later.

Talk to the right audience at the right time

 Digital marketing is not only built for the target audience, but also for communicating in an accurate time. With the existing tools at social media and websites, it becomes easy to monitor user activities and profiles.


Online marketing permits you to specialize your marketing-campaigns more and more, as you can customize people more specifically, in which people want an advertisement or service or content.


For example, if you split your procedures for small market owners. This makes it possible for you to create ads and campaigns that answer the specific concerns and pain  points.

Start your business with low cost

We don't try to say that digital marketing is free. But with today's existing tools, highly retail power, and with strategies to optimize diverse web sites for search mechanisms, investing in e-marketing is much cheaper than investing in traditional media.


The price of offline marketing is highly expensive, the cost of advertising on TV, in radio, in newspapers and in amazing shows is very expensive.


 If digital marketing requires minimal investment, it can be much cheaper than offline marketing.

Some points that illustrate The significance of Digital Marketing

Sale continues 24 hours / 7 days / 365 days

We don't have any business appointments, so we can market products and services at any time. All day, throughout the week, even throughout the year without interruption. This means that we reach our target customers in their free time and in the course of their work.

Reach customers in  any location

Digital marketing doesn't depend on a geographic location, which means we can make a purchase deal with a country-based buyer and a seller in another country! Therefore, we have overcome one of the most important marketing barriers, it is the obstacle of distance.

Use social networks to sell

When a customer completes a product purchase from your site, He is likely to be very happy to complete this process and this will be driven by the product page posting on his Facebook or Twitter page so that we can translate this event as a product publication with  no marketing or promotional cost. Just because the customer is happy to post the product among many groups, Pages, and Friends.

AWAMER AL-SHABAKA digital solution

In this article, we talked about The significance of Digital Marketing After learning about it, you all know how much digital marketing is needed for the company or organization you own, never hesitate to contact AWAMER AL-SHABAKA digital solution , which is the best option to do this for you.


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You will be our great next success story Let us know what we can do for your business, we sure have great ideas for you.